Awards Speaker

Our speaker plays an important part in delivering a successful Green Expo Awards Dinner and in supporting its legacy.
We thank our 2024 speaker below for her support and look forward to hearing her wise words.

Professor Averil Macdonald OBE

DSc D.Univ CPhys FInstP FRSA

Averil Macdonald is Emeritus Professor at the University of Reading and recently retired Professor of Inclusion and Equality at the University of Birmingham.

Averil was awarded the international Bragg Medal and Prize (1999) by the Institute of Physics, London, the accolade of Woman of Outstanding Achievement in Science (2007) in recognition of her work in Science Communication, the prestigious Plastics Industry Award for Personal Contribution to the Industry (2007), Honorary Doctorates by the University of York (2010) and Kingston University (2015) and an OBE in the Birthday Honours list 2015 for services to women in science.

Averil was invited to Chair the Board of UKOOG, the professional association for UK Onshore Oil and Gas industry and used this position to advocate for decarbonising gas to generate blue hydrogen. In 2019 she was elected Master of the Worshipful Company of Fuellers in the City of London to represent the Energy Sector in the City of London. Working alongside HRH Prince Edward the Duke of Edinburgh as Royal Master Averil champions future energy solutions to decarbonise the UK, with a particular emphasis on using hydrogen to decarbonise the UK. She is also focusing the Fuellers’ charitable work on supporting students from disadvantaged backgrounds to consider STEM qualifications as a route into the energy sector through three main charities: Teentech, Generating Genius and Smallpiece Trust.

Averil’s other focus is supporting underrepresented groups in STEM and championing women in STEM careers. She was invited by the Cabinet Office to be UK Ambassador at G7 World Assembly of Women in Japan in December 2016. Among her many board positions she has been a member of the Women’s Business Council, advising the UK Government on advancing women’s careers in the STEM fields, chaired the Expert Group for Women in Science, sat on the board of Directors of WISE, (the Campaign for Women in Science and Engineering), and has served as a Trustee of the Science Museum Group, a Director of the Cheltenham Festivals, sat on the STFC Advisory Panel for Public Engagement and on the Court of Imperial College.

At international level Averil has chaired Forum for Physics in Society in the European Physical Society and sat on the EU Helsinki Group for Gender in Research and Innovation advising the EU Commission on gender issues.

Averil is recognised for developing People Like Me – the revolutionary new approach to engaging girls with science and engineering. She has advised numerous universities and businesses on diversity and inclusion including NetworkRail, B&Q and MaritimeUK ans has provided Unconscious Bias Training in education and business including BAESystems, Airbus and NetworkRail.


The Green Revolution

"We have to work together collaboratively to achieve such a massive shift in our behaviour, on energy use, consumption and waste."

The secret of change is to focus all of your energy, not on fighting the old, but on building the new."


The Climate Change Revolution

"If we look after the Earth only then will the Earth be able to look after us. The cost of inaction is far greater than the cost of prevention. Find practical ways of overcoming differences so we can all get down to work together to rescue this precious planet and save the threatened future of our young people."       King Charles III


The Net Zero Revolution

"The North West region is a region driving and leading change towards Net Zero and carbon reduction. Its location is ‘investor ready’ for the key technologies needed and can deliver tangible growth, employment opportunities and economic regeneration."